Comments on: Woolworths Everyday rewards… Who are we rewarding?

By: T K Ronkko

T K Ronkko — Sun, 28 Jun 2009 18:27:00 +0000

I was offered 13c per litre off if I bought $300 or over worth from Woollies, and 19c per litre if I bought $5 worth from the servo shop as well, which I did. I received e-mail that the money is now in my Every Day Rewards card. When I went to the service station I still received only 4c per litre off.
I complained to the card management. They put an extra 13c per litre off onto my card as a compensation. Again went to fill up and only received 4c off. Again complained and got a huge run around with nothing solved. Today…. 4 months later I still have not got those discounts. I think this is HUGE RIP OFF and would advise anyone NOT to use these cards as they don’t deliver. I have all the written proofs if anybody is interested. I’m peed off with Woollies and Caltex trading as Woolies Service Station.

By: scaredy cat

scaredy cat — Mon, 04 Aug 2008 12:25:50 +0000

I work at Woolworth’s as a check out check or ‘’service cashier” and I felt like such a paranoid weirdo when I first heard about the program, concluding immediately what yo have, an odd feeling especially since I am so anti-conspiracy theorist-y.
I was told reluctantly by my supervisor that it was indeed the case they were using it for demographics and marketing.
I served a lady who made a big show about winning a $150 gift card in front of the other customers and i later found out she worked for Woolworth’s. The lengths…
The cleverest part is the naming of the card, it sounds as if they customer is earning points a la flybuys and people hand over the card even when they are spending like $10.

I love capitalism and big business, I really do, I just wish they wouldn’t flaunt their evilness with such arrogance, it makes it harder for me to love money and corporations

By: Stu

Stu — Sat, 14 Jun 2008 05:35:45 +0000

I agree Rebecca Kate – It definitely means data collection. Do you buy real Coke or Pepsi? Are you a big brand shopper or a No Frills buyer? If you register, they have your email. They have your address.

One interesting thing I discovered, if you do register, there is no verification of email, so you could create a temporary hotmail and use that and you can lie about your address, so there is no real hassle.

But if you register your card before the end of June, you get a free 10cents off your fuel. So we go shopping once a week. We’ll say we haven’t got a card, we’ll get a new card each time, register each card and we’ll get 10 cents off for each!